Evoke empowers readers and characters to find each other.
Let us introduce you.
Evoke was developed by a team of three – entrepreneur and social scientist Jill Axline, developer and entrepreneur Lisa Maione, and coder Jason Pearson. “The way to a story’s heart is through its characters,” said team member Jill Axline in describing their solution, “and despite the importance of characters to our enjoyment of stories, they are not currently central to the way we discover books online. So we created Evoke to be a platform that empowers characters and readers to find each other online. Evoke is the first platform to humanize online discovery and allow readers to find new characters based on ones they already know and love.”
The members of Evoke actually met each other for the first time and formed up as a team at the Publishing Hackathon. Said Evoke team member Lisa Maione “I came to the Publishing Hackathon and Jill happened to be sitting in front of me and we started chatting, and ended up spending two or three hours talking about books and our relationships with books—why we had read certain books, and what it is to love a book.” Added Axline “We thought a lot of what it means to love a book has to do with your relationship with a character--that’s at the core of what you describe when recommending a book to a friend. When we talked about our favorite books, we really found that pattern repeating. When we talked to Jason about our idea, he got it in two seconds flat and was ready to start building.”
You can follow their progress at www.evoke.io
Jill Axline is a Ph.D. candidate at Cornell University in the Department of Communication. Jill’s academic work focuses on the emotional and cognitive processing of mediated characters in books and film. Off the clock…she’s a confirmed book addict, with a mighty penchant for brazenly immodest anti-heroes.
Lisa Maione is a designer, educator, and optimist based in Brooklyn. In her design practice, Lisa works with a variety of clients in the arts, architecture, media, and education, and strives to design engaging visuals, tools, environments, and interactions at all scales of communication. She received a BFA in Graphic Design from Rhode Island School of Design.
Jason Pearson is an ultra-marathoner, volunteer teacher, and full stack developer. When he finished undergrad, he started working as a developer while teaching senior undergrads at New Jersey Institute of Technology. Jason moved to NYC two years ago and has been rocking it out at startups & hackathons ever since. Inspired by Hackers, he’s made his commute rollerblading through Central Park. He very strongly believes in life-long learning and wants to dedicate himself to bettering the human race through education. He currently loves building Play! Scala + Angular.js apps.